Valuation of intangibles

Valuation of Intangibles


Valuation of intangibles

The appreciation and understanding of intangible resources represents one of the key aspects in the evaluation that provides a competitive advantage to ensure the sustainability and expansion of an industry or competition. Intangible assets are described as "that which lacks a physical or visible form, but can be manifested through economic interests, contracts or documents", most companies own approximately one third of their assets in the form of intangible resources, which are usually underestimated in their assessment.

What intangibles do we value?


  • Marks (Nominative, Unnamed, Mixed Three-Dimensional) 
  • Market Image 
  • Websites
  • Non-Competition Agreement 

Related to Client Portfolio: 

  • Client list 
  • Contracted Production 
  • Contract with Clients Non-Contractual Relationships

Intellectual or Artistic (Copyright):

  • Plays, operas, ballets Books, magazines, newspapers,

Paintings, Photographs, Audiovisual materials.

Contracts or Rights:

  • License, use and royalties Advertising, construction, administration, service or supply contracts 
  • Exploitation concessions
  • Lease Contracts 
  • Construction Permits 
  • Franchises
  • Permits or supply rights


  • Technological patents Research and development in process
  • Computer system as well as licenses, computer programs, etc.
  • Non-patented technology
  • Database Processes and confidential formulas 
  • Technical drawings and manuals

Consider for Choice of Methodology

  • Purpose and objective of the analysis 
  • Define the intangible asset of the subject 
  • Understand the legal rights subject to analysis
  •  Value date 
  • Highest and best use considerations
  • Report Writing: Telling an analysis of a story must be replicable. 


The following must be taken into account:

  • History and development of the intangible asset 
  • Owner or operator, or both 
  • Licensee or licensor, or both 
  • Operations within the industry as well as price data 
  • Competitive environment 
  • Commercial corporate intangible assets, cost and treatment

Valuation methods for intangible assets

Valuation methods commonly used to assign value to intangible assets are based on the market itself and valuation requires a measure of economic value.

Income methodology:

The revenue-based model is best used when the intangible asset generates revenue or allows the asset to generate cash flows, the earnings, like other valuation allocations, focus on future earnings from the technology transition.

Multiples Methodology:

The process is the following:

1) Quote multiples based on Net revenues – Top Line. Ex: (EV / Revenues)x 

2) Quote multiples based on Operating Profits with and without D&A (EBITDA and EBIT) – Middle Line. Ex: (EV / Ebitda)x & (EV / Ebit)x 

3) Price multiples based on Net Profits and Net Income per share (Bottom Line) Ex: PER (price earning ratio) Price to Sales x

Other common intangible valuation methods:

  • cost method
  • Market pricing method
  • Income Method or (EVA)
  • Valuation based on market position
  • Skandia Navigator
  • Relief from Royality Method 
  • EVE 
  • DCF (Dynamic Residual)  
  • MPEEEM  
  • Differential Value Methods  
  • WWM  
  • INTERBRAN Method  
  • VC approach

Cost Methodology

He analysis based in costs bases in alternative economic principles and generally ignores the magnitude, he moment and the duration of future economic benefits, as well as the risks of operate under competitive conditions, initial costs represent only the actual costs incurred to develop the asset, the new copy price means the current price of the same new property, new cost of replacement means the current cost of a new property similar. The price of one new copy is the current price of the same new property. He new value replacement is he price current of a similar new property which has the appraisal value further similar. In most cases, the new replacement cost is cost based approach further simple and significant for the value of the assets, they must take into account different types of obsolescence, as functional, technique and when estimating new replacement costs.

Purpose of valuing intangibles

The objective of this valuation is mainly:

  • Purchase-Sale or Transfer of Intangible
  • Determine a real value of the estate
  • Early Good Will Recognition
  • Consolidation of Financial Reports
  • Mergers
  • Acquisitions
  • Litigation
  • Fiscal Guarantee
  • Joint Venture
  • Tax Strategy

Benefits of valuing intangibles

1)Capital benefit With which the intangible business assets will be correctly valued in market parameters. 

2) Financial benefit Companies with a fair valuation of intangible assets tend to be more attractive to financial institutions to provide lines of credit and financing.

3) Tax benefit The intangible assets that are recognized have tax benefits such as; tax amortization (Art. 32 and 33 LISR) and when they are correctly controlled and have the tax benefits of the CUCA (Art.78 of the LISR).


With Anepsa Global it is possible for this and other types of appraisals to be carried out, contact us by leaving your information or sending a message through our social networks, we are here to provide you with advice and guide you so that you know what type of appraisal is best for you.

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